Frequently Asked Questions

  • Whether you are a boutique law firm or in the AmLaw 100, your platform deserves sophisticated legal marketing services. We understand that many firms may not have the need for a full-time senior marketing professional. A fractional CMO can provide strategy, planning and implementation without a firm having to invest in a long-term, full-time salaried marketing executive. We offer the expertise and value of big firm legal marketing leadership with the flexibility to deliver when and what your firm needs.

  • Never. Each firm faces unique challenges, such as firm culture, competitors, succession planning, market pressures and pricing. And, of course, each firm has unique growth opportunities. We are adept at creating a customized approach that fits the specific needs of your firm.

  • Yes. We can help your firm outline its core objectives, growth strategies and implementation plan. These strategic priorities will help create a clear path forward for your business and a road map for a full-time marketing professional when you are ready to engage one.

  • Absolutely. We can step in during the absence or departure of a marketing leader and serve as an extension of the in-house marketing team. We provide strategic direction and oversight for the work your marketing team is doing to ensure it fits the overall goals and objectives that have been agreed upon by firm leadership. In addition, we offer the stability and support necessary during these moments of transition.

  • Yes. We have extensive experience hiring, training and managing teams of marketing professionals. We can help you assess and recruit a team that can properly support your ongoing marketing needs.

  • We can help your firm identify what level of ongoing support is needed and can work with you to engage and train your future marketing leader.

  • Pricing varies based on the specific needs of the firm, ranging from full service engagements to discrete projects. Interested in learning more? Book a discovery call.